Los Angeles, Calif.–You can figure out what a staycation is just by the name itself. Stay where you are and take a vacation, and you’ll qualify for a stay-cation. Simple enough. The truth is that more & more people are taking this sort of break.
The tourism industry’s longest-running and most representative survey on travel indicates growth opportunities for destinations and hotels to market themselves regionally for “STAYCATIONS,” finding tremendous growth in regional vacations over the past 12 months. this growth is most pronounced to destinations that are drive markets of two to six hours away from home. The research also found smaller, but still significant, increases for “STAYCATIONS” within the travelers’ own cities.
“STAYCATIONS” ought to be a focus for tourism offices and hotels looking to make up for decreased long-distance arrivals,” according to Roth, “as leisure travel was only slightly down over the past 12 months, and held reasonably steady despite the recession. less affected by economic downturns than their mainstream counterparts because the majority are dual-income-no-kids consumers, leisure travelers remain an important niche market for tourism and hospitality.”
California Beaches Blog » Blog Archive » Staycations are Here to …
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